Southwest Florida Vacation Rental Statistics 2021

by Sep 24, 2021Vacation Rental Management, Vacation Rental Pricing

The Southwest Florida region is becoming one of the number one spots in the country for vacation home rentals. The market is experiencing growth in nearly every area and is predicted to continue to grow in the next two quarters. 

Here are the current Southwest Florida vacation rental statistics, by city, for 2021 (so far).

By the Numbers

So how do vacation rentals in Southwest Florida stack up by the numbers? If you’re a vacation rental owner in one of these cities it’s critical that you take a close look at the trends that are occurring. The short-term rental industry continues to evolve– and in Southwest Florida continues to grow. So what does that mean for you and your vacation rental home? Opportunity. All of the trends are positive and show no signs of slowing down or stopping. 

The cities that were included are: 

  • Bonita Springs, Lee County
  • Bradenton, Manatee County
  • Cape Coral, Lee County
  • Fort Myers, Lee County
  • Naples, Collier County
  • North Port, Sarasota County
  • Sarasota, Sarasota County
  • Punta Gorda, Charlotte County

Here are the metrics that were measured between all of the rental homes in Southwest Florida. 

Active Rentals: These are the locations that had at least one reserved (or available day) in the last month. 

Rental Growth: This is the increased quarterly growth of total rentals in a city (divided by quarter). 

Average Daily Rate: The Average Daily Rate (ADR) is the average booked nightly rate (plus cleaning fees) for all days booked over the last year. Keep in mind that the lows of the slower season will be lower, and the peaks of the higher season will be higher.

Revenue: This is the median monthly revenue (the nightly rate plus the cleaning fees) earned by a vacation rental over the past 12 months. Note that this specific revenue figure represents the median over the last 12 months (not the calendar year) and doesn’t include services fees, taxes, or any additional guest fees.

Occupancy Rate: This occupancy rate was calculated by taking the number of booked days divided by the total number of days that were available for rent over the past 12 months. Any properties with zero reservations were excluded. Just like the revenue numbers, this occupancy rate figure represents the median over the last 12 months (not the calendar year).

Rental Type: This specifies the number of guests that either booked the entire vacation rental property, a private room, or in some cases a shared room. 

Rental Size:  This details the average of how many bedrooms each vacation rental home had. It also outlines the average number of guests that stayed in them. 

AirBnB Ratings: This is the average of the AirBnB ratings in the city. It gives an overall average rating, and then the percentage of vacation rental properties that are rated at least a 4.5 overall. 

Here are the specific numbers for each city in Southwest Florida, in order alphabetically.

Bonita Springs

Loaded with white-sand beaches, Bonita Springs is the perfect representation of the ideal Southwest Florida life. Guests can enjoy swimming, shopping, and golfing, and with Fort Myers only 30 minutes away, two Major League Baseball Spring Training Camps are within driving distance.

Active Rentals: 1,091

Rental Growth: 7% quarterly growth (1,237 to 1,322)

Average Daily Rate: $198

Revenue: $2,565

Occupancy Rate: 67%

Rental Type

  • Entire Home: 1,033 (95%)
  • Private Room: 56 (5%)

Rental Size: 2.2 bedrooms / 5.6 guests on average 

AirBnb Ratings

  • Overall Rating: 4.55
  • Rated at Least 4.5 Overall: 81%

Bradenton

On the southwest portion of Tampa Bay, this is the perfect slice of the Gulf Coast, resting between Sarasota and Tampa. Guests can enjoy amazing locations like the Riverwalk downtown, one of many barrier islands, a coastal preserve, or a Florida state park. Being so close to Tampa also means that sports fans can go and see NHL, NFL, and NBA games easily.

Active Rentals: 1,279

Rental Growth: 7% quarterly growth (1,442 to 1,537)

Average Daily Rate: $192

Revenue: $2,675

Occupancy Rate: 74%

Rental Type

  • Entire Home: 1,204 (94%)
  • Private Room: 73 (6%)

Rental Size: 2.6 bedrooms / 6.3 guests on average 

AirBnb Ratings

  • Overall Rating: 4.58
  • Rated at Least 4.5 Overall: 83%

 

Cape Coral

When it comes to Southwest Florida, it’s hard to beat Cape Coral for its incredible waterfront locations and breathtaking ocean views. If you’re looking to escape, you’ve found paradise. In addition to its beach access, it’s a hot spot for water sports, fishing, and boating. 

Active Rentals: 3,558

Rental Growth: 5% quarterly growth (3,930 to 4,130)

Average Daily Rate: $229

Revenue: $3,184

Occupancy Rate: 73%

Rental Type

  • Entire Home: 3,411 (96%)
  • Private Room: 145 (4%)

Rental Size: 3.2 bedrooms / 6.8 guests on average

AirBnb Ratings

  • Overall Rating: 4.67
  • Rated at Least 4.5 Overall: 85%

Fort Myers

One of the largest cities on the Gulf Coast, Fort Myers is rich in activities and Florida history. Whether you want to relax on a white-sand beach, visit the beautiful Fort Myers River District, or even find the former winter home of the one-and-only Thomas Edison, you’ll find what you’re looking for in Fort Myers.

Active Rentals: 1,192

Rental Growth: 5% quarterly growth (1,465 to 1,536)

Average Daily Rate: $167

Revenue: $1,989

Occupancy Rate: 67%

Rental Type

  • Entire Home:1,105 (93%)
  • Private Room: 87 (7%)

Rental Size: 2.3 bedrooms / 5.3 guests on average

AirBnb Ratings

  • Overall Rating: 4.59
  • Rated at Least 4.5 Overall: 84%

Naples

Known as part of the famous “Paradise Coast” of Florida, Naples is growing in popularity year over year as the perfect place to take a vacation. Gorgeous views and access to the water are just the beginning. There’s top-quality golf, shopping, five-star restaurants, and more in Naples.

Active Rentals: 3,456

Rental Growth: 4% quarterly growth (4,209 to 4,362)

Average Daily Rate: $247

Revenue: $3,158

Occupancy Rate: 70%

Rental Type

  • Entire Home: 3,291 (95%)
  • Private Room: 164 (5%)

Rental Size: 2.5 bedrooms / 5.7 guests on average

AirBnb Ratings

  • Overall Rating: 4.68
  • Rated at Least 4.5 Overall: 88%

North Port

Known for its spirit of adventure and youthfulness, staples of North Port are outdoor activities such as bird watching, hiking, horseback riding, biking, and more. North Point’s sweeping sections of Florida’s gorgeous natural canopy are some of the most unique and beautiful in the state.

Active Rentals: 172

Rental Growth: 9% quarterly growth (180 to 197)

Average Daily Rate: $123

Revenue: $1,325

Occupancy Rate: 72%

Rental Type

  • Entire Home: 138 (80%)
  • Private Room: 33 (19%)
  • Shared Room: 1 (1%)

Rental Size: 2.4 bedrooms / 5.4 guests on average 

AirBnb Ratings

  • Overall Rating: 4.7
  • Rated at Least 4.5 Overall: 85%

Punta Gorda

A stunning example of the “Old-Florida” atmosphere that permeates throughout the city. The relaxed pace of life is embellished by royal palms, street lamps, and historic streets and harbors. In addition to almost palpable history, there are fantastic marinas, restaurants, and other locations that are virtually all waterfront.

Active Rentals: 327

Rental Growth: 9% quarterly growth (396 to 433)

Average Daily Rate: $169

Revenue: $1,957

Occupancy Rate: 64%

Rental Type

  • Entire Home: 305 (93%)
  • Private Room: 21 (6%)
  • Shared Room: 1 (1%)

Rental Size: 2.4 bedrooms / 5.4 guests on average 

AirBnb Ratings

  • Overall Rating: 4.75
  • Rated at Least 4.5 Overall: 87%

Sarasota

A true “beach community” that is culturally rich, tastefully affluent, and has some of the most beautiful white-sand beaches on the Gulf Coast. With a sunny atmosphere that’s welcoming, relaxing, and gorgeous, and so many options for recreational activities, it’s no wonder its name comes from the Spanish for “place for dancing.”

Active Rentals: 4,879

Rental Growth: 4% quarterly growth (5,583 to 5,815)

Average Daily Rate: $220

Revenue: $3,241

Occupancy Rate: 73%

Rental Type

  • Entire Home: 4,673 (96%)
  • Private Room: 203 (4%)

Rental Size: 2.2 bedrooms / 5.8 guests on average

AirBnb Ratings

  • Overall Rating: 4.65
  • Rated at Least 4.5 Overall: 85% 

 

Southwest Florida is booming in terms of vacation rentals. Notice that every city had a quarterly increase of at least 4%, but as much as 9% in some places. Additionally, no occupancy rate dipped below 64%, with some reaching as high as 74%.

Tired of Missing Out on This Growth?

If you understand the trends that we’re seeing, you’ll know that now is the time to be a part of the Southwest Florida vacation rental market. But do you even know where to begin?

Or are you already a vacation rental owner, but aren’t feeling these increases and growth with your rental’s bookings or revenue? 

Either way, Sunshine Cohosting can help. We’re masters of helping vacation rental owners like you get the most revenue out of their bookings, and book more trips overall. We also provide services like cleaning, landscaping, pool maintenance, grill cleaning, home maintenance, and even marketing so you get more bookings.

Let’s talk today.

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